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Online Marketing Report


Google powered 74.8% of all UK internet searches in the four weeks ending 1st April 2007


Rob Williams of Dolphin Music discusses the return on investment (ROI) generated through online marketing using Google AdWords.


See how a dog daycare and boarding business gets 90% of its business through online marketing using Google AdWords.


 
Online Marketing Report
In order to ensure your marketing budget is focussed on the optimum keywords and correct balance of online marketing methods, such as Pay Per Click and Search Engine Optimisation, it is essential that we undertake an Online Marketing Research Report, which determines:-
 
a)     How many users are actually searching for the keywords you suggest
- to avoid wasting resources optimising keywords which have low conversion

b)    Other associated keywords 
- which deliver higher levels of traffic

c)     How many web sites are competing for each keyword
– finding keywords with substantial levels of traffic but low levels of competition, to determine the most cost effective keywords to target
 
The report has the following deliverables:-
1)     Web site search engine compatibility health check
2)     Market size analysis
3)     Associated key-phrase analysis
4)     Competition analysis
5)     Short and long term online marketing strategy
 
Once this initial research is completed, we can identify the associated keywords which have adequate traffic but are not highly competitive, meaning they are far less expensive. We can then recommend an online marketing strategy, outlining what the mix of techniques should be (organic search engine listings, Pay Per Click, email marketing) and quote exact costs to achieve your desired results. The cost of the standard report is based on up to 5 topic areas, which produces dozens of associated phrases.


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